After graduating in 1993, Zaida started her career in admin and finance at Clothing Manufacturer, House of Monatic before being invited onto the Graduate Programme at Home Choice where she was exposed to all the aspects of the business while honing her finance and admin skills. She subsequently held senior admin positions at Babcock Construction and Arcus Gibb Consulting Engineers. She then co-founded successful Events Management company, Bamboo Rock which she operated for 10 years. Bamboo Rock executed numerous major events for Government Agencies (including the launch of the Expanded Public Works Programme) and major corporates (Old Mutual, BNP Paribas, Sanlam).
Zaida joined Apexeon in 2015 as Director for Finance and Admin.